AI search
Be the page a buyer can cite.
Answer engines quote pages that state a fact in plain sentences. A slogan, a keyword list, and a page that never answers the question do not get cited.
A citation is not a mention.
The fact has to be on the page.
What a citable page does
The page answers it in the first screen, then shows how the team got there.
A definition, a step, a limit. Vague authority does not get quoted.
Who the page is for, and what it will not decide for them.
The reader can see when the page was written. Stale advice should look stale.
A page that only ranks
Headings stuffed with the query, and a body that never states the answer. An answer engine has nothing to lift.
A page a person would send
If you would not forward it to a buyer, do not expect a model to cite it.