Marketing
Drafts are cheap. The list is the decision.
A model can write the first version of an email, a landing page, or a campaign brief. Marketing still chooses the audience, the proof, and whether the message leaves the building.
The offer comes before the draft
Audience, claim, and the proof that supports it. A blank prompt invents a product the company does not sell.
02. SENDA person owns the list
The draft can be generated. The list is a decision. Nobody sends a sequence they have not read.
What marketing still decides
One document, one owner. If nobody updates it, the draft picks up a stranger’s accent.
A number, a customer fact, or a page. A claim with no source does not go in the email.
The segment is a list a person can open. A model does not get to widen it.
Who can pause the send when a fact is wrong. That name is written down.
A draft is not a campaign.
A list without an owner is a leak.